10 New Tips For Effectively Promoting Your Book On Talk Radio

For almost two decades, we've been telling you about the value of talk radio as a means for promoting your book to the masses. As one of the nation's leading companies of radio shows around the country, we set up anywhere from 50 to 100 interviews week in and week out. As an outcome of our close working relationship with the media, we know what works and what doesn't. Since we want you to be successful with talk radio, here are ten brand-new “inside” tips to assist you end up being the type of visitor every host wants to have on his/her show:

  1. Be real. Present yourself the manner in which you truly are. Don't install a manufactured or false front. Your message will fail if an audience perceives you to be phony. Be REAL. Be who you truly are.

Keep in mind that radio audiences are varied. By “offering and taking,” you will win reliability points with your entire audience.

Do not be caught unaware about a current or breaking news story that pertains to your book. Forecasting yourself as educated will assist to build your trustworthiness with listeners.

Whether you are talking to a radio show out of St. Louis, Detroit, or Sacramento, be sure to tie the regional location in to what you are saying. If your book is about the economy or genuine estate, talk about the unemployment rate or genuine estate worths in that specific city.

Cell phones are unreliable for on-the-air interviews and you stand the possibility of getting cut off in the middle of your interview. Certainly, this is a major family pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and pace of his program screwed up.

  1. Do not forget to strike on your key points. Sometimes you can get so involved the conversation you are having with the host or from call-ins by listeners that you forget your main message. Try to constantly remember your primary focus and do not get too off-topic.

  2. Match your interview rate with that of the radio host. If the host is a “fast-talker,” pick up the speed. If the host's style is sluggish and easy, do your best to adjust. By adjusting to the host's rhythm, you'll develop a much better sociability with him. The favorable rapport in between you and the host will keep routine listeners interested in your message.

  3. Limit numbers and data throughout your interview. If you have a specific statistic that you think applies very highly to your message, use it and hammer it home. But take care ... if you toss too many numbers at the audience, you will lose their interest and they will ignore.

If you aren't familiar with a problem the host brings up or don't know the answer to a question, don't be afraid to confess it. You will lose instant trustworthiness by pretending to know something when you truly don't.

  1. Try to provide your interviews an intimate feel. Remember that radio is an individually medium. Talk to the host in a conversational and personal way, and if there are callers, do the very same with them. This will assist keep the audience interested and they'll be most likely to associate with you.

Keep in mind— your intent for every interview is to inform the listening audience about your book and interest them in acquiring it.

If you want to hear more about talk radio and how it can assist you effectively promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life discussion!

Call today— we're anticipating speaking with you!

Warmest Regards,

Marsha Friedman, President

Because we want you to be successful with talk radio, here are ten brand-new “within” tips to assist you become the kind of visitor every host wants to have on his or her show:

Undoubtedly, this is a significant pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. In some cases you can get so wrapped up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your main message. Match your interview pace with that of the radio host. Talk to the host in a individual and conversational manner, and if there are callers, do the exact same with them. Radio talk