Why Lookalike Audiences Drift
Lookalike audiences drift when the seed data loses consistency or when platform algorithms prioritize size over precision. Over time, your source audience may change, or performance data might get diluted — especially if it includes one-off buyers or outdated segments. Agency Google Ads Accounts regularly refreshes lookalikes by using only high-quality, recent converters as seeds. To experiment with segmentation strategies without disrupting your active campaigns, it helps to build tests inside their verified Google ADS accounts https://www.buygoogleadsaccount.com/ . You can try different seed sets and observe which ones maintain quality targeting. Also, monitor frequency and overlap to ensure your audience hasn’t been overexposed. Keeping your base data clean is key to keeping your lookalikes sharp.
