FLUQs, or Friction-Inducing Latent Unasked Questions, was first coined by Garrett French, founder of Citation Labs. FLUQs (pronounced “flux”) are the unspoken concerns that a buyer has but does not know to ask. They are hidden questions that can cause a buyer to hesitate.

https://citationlabs.com/fluqs-answer-hidden-questions-ai-search/

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