Benefits of Publishing in Spanish
Publishing in Spanish is still a struggle, despite the global market. But it doesn't have to be that way, and there are many benefits to be had. The benefits of publishing in Spanish include lower production costs, global distribution, and a more diverse audience. Read on to find out how you can get started. Book publishing in Spanish is still struggling to take advantage of the globally-connected market
Despite the growth of digital distribution channels, Spanish-language book publishing still falls behind the English-language industry. English-language publishers have benefited greatly from the global connection of readers, but Spanish-language publishers have been slow to take advantage of these opportunities. One reason is that Spanish-language readers may have a longer wait before they can enjoy a wide variety of titles. A new online bookstore for Spanish-language titles is set to open in the US. Its goal is to offer at least 2,000 Spanish-language titles.
Book publishers in the US are also trying to capitalize on this market. Currently, four of the Big Five publishers have Spanish-language publishing programs. Of these, one is much larger than the others. However, it is important to note that these publishing programs do not necessarily serve a single market. In addition, not all Spanish-speaking readers share similar interests. This can lead to different editions of a book. Chlorella
Despite these efforts, book publishing in Spanish continues to struggle to gain traction in the US market. There are some companies that have made strides. Random House, for example, has a program in the US called Grupo Editorial. It reports to the Spanish-speaking Random House and has a dedicated sales team in the US. Another example is HarperCollins, which has a Spanish program as part of its religious publishing division. This program is part of Harper Christian, which includes both commercial fiction and religious books. It currently has sixteen trade titles and sells through church ministries.
The problem is a linguistic one. Spanish-speaking readers do not know the same books as English-speaking readers, and the language barrier is a major hurdle for publishers in Spanish. However, the publishers have internal mechanisms that could help them overcome this problem. They could also apply their scale more effectively for Spanish-language titles. Moreover, publishers like Hachette and Simon & Schuster are dedicated to the language and have dedicated Spanish-language publishing programs. With these programs, they have already sold 300,000 copies of a biography of Jenni Rivera in Spanish and even sold the rights to Spanish-speaking readers in Mexico and Spain. Publishing in Spanish
The book market in Spain has been transforming in recent years, thanks to new statistics, internet bookselling opportunities and new publishing ventures. According to the Department of Commerce, the Spanish book market is now worth $368 million, a figure that rivals the U.S. mail order business for English language books.
Publishers such as Random House have made a commitment to reach the growing Hispanic market, by creating a new brand named Random House Espanol, a line of Spanish-language titles. This new line will include books with practical applications, such as how to use an iPad or a laptop. Other titles include “inteligencia astrologica” and “Bendita entre las mujeres.”
The number of books published in Spain is high, with 240.2 million copies sold in 2017. However, the percentage of books sold is low, and the publishers don't earn enough money from the sale of these books. In fact, many of them are returned and end up as remaindered sales. While this is not a significant source of revenue for publishers, it can help boost revenues.
According to the FGEE report, book sales in Spain are concentrated in two cities: Madrid and Barcelona. While big publishers hold a majority of the market, small independent publishers are outperforming them in percentage terms. Since 2016, they increased their share to 13.6%, while big publishers lost two percent of the market. Meanwhile, the number of books published in Spain grew 7.2%, to 240.2 million titles. Average sales per title remained steady, at 2.753.
There are several Spanish book distributors. Among these is L.D. Interactive, with more than 100 Spanish books distributed in the U.S. The company will focus on wholesale distribution, not selling directly to consumers. It also won't open a retail store. If you want to reach the Hispanic market, consider this route.
AUTHOR: JAZZY EXPERT – Search Engine Optimization Team Head at Linkedin