Paint By Numbers Guide to Creating Your Best Content!
In my on-going attempts to train my customers, contractors, and yes, myself, to regularly create the highest, best levels of content on a weekly basis, I have developed a simple mind map that lays out every important aspect of content creation, making sure it's of the highest possible quality, and that nothing is missed. It not only helps me really dial in the content for maximum effectiveness, it helps my staff to understand exactly what I'm trying to accomplish, what the purpose is, and most importantly, some of the really important details necessary for posting the content properly, such as: -Keywords -Title -Description Which are absolutely critical and must be done right. There are other important reasons I use this mind map, such as: -If I don't, I forget important items, and don't maximize the value of the content -There are a lot of steps to creating great content, and the mind map forces me to review every one of them -There is an order and sequence to it, it helps me start with the high level idea, but then break it down into the necessary steps so that the content presentation makes sense Of course, I can't show a mind map here in the article, but I will provide the complete list of points, and you can easily create your own mind map or simply use the following list: 1. Decide on a topic. The criteria here is simple. The topic should be your very best thinking and thought leadership. This is material you feel people should pay you for, it's that good. Otherwise, you're just creating noise on the web, and there's already plenty of that out there. And trust me, it doesn't do anybody any good. So really put some thought into this and choose something that will be really valuable to your audience. 2. Keyword research. The best content around doesn't mean anything if people can't find it. Make sure you do basic keyword research on how people are searching for your topic, so that you include that in your title and description. 3. Decide on the purpose of your content. Content for content's sake is nice, but it won't build your business. Are you trying to improve the SEO of a website? Is your content to get you social exposure? Is it designed to generate leads? Or are you going for a direct sale? All of these questions need to be asked so that you aren't creating great content that doesn't build your business. 4. Create a title, description, and bio or resource box. Depending on how the content will be published, this information will be necessary for submitting to most content sites online, whether in the form of an audio, article, video, or whatever. This is not something you would leave up to an outsourcer, make sure you write these yourself, so that you know it's written with good English and in a compelling way. 5. Follow the 12 step sales letter format for creating all your content. Although you may not be directly selling anything, the 12 step formula works for all content creation, as it gives you a compelling methodology for presenting any message. The 12 steps are: -Get attention -Identify a problem(s) -Provide solutions -Present yours or your guests credibility -Show benefits -Provide social proof -Make your offer -Inject scarcity -Give a guarantee -Call to action -Give a warning -Close with a reminder In something like an article, you may only use two or three of these points, yet it's still good to review the whole list before creating content, as it helps you stay on track and present your information in a meaningful way.
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