10 New Tips For Effectively Promoting Your Book On Talk Radio
As one of the country's leading providers of radio shows around the nation, we schedule anywhere from 50 to 100 interviews week in and week out. Because we want you to succeed with talk radio, here are ten new “within” pointers to assist you become the kind of guest every host wants to have on his or her program:
- Be real. Present yourself the manner in which you actually are. Do not put up a incorrect or manufactured front. If an audience views you to be phony, your message will fail. Be REAL. Be who you really are.
Remember that radio audiences are varied. By “taking and giving,” you will win credibility points with your entire audience.
Don't be caught unaware about a existing or breaking news story that pertains to your book. Forecasting yourself as knowledgeable will help to construct your credibility with listeners.
- Tie-in a regional angle if at all possible. Whether you are speaking with a radio show out of St. Louis, Detroit, or Sacramento, be sure to tie the city in to what you are stating. For example, if your book is about the economy or real estate, speak about the joblessness rate or real estate values because particular city. By localizing the message as much as possible, you draw your listening audience in even further, and more notably, you keep them tuned in and interested in your message.
Cell phones are unreliable for on-the-air interviews and you stand the possibility of getting cut off in the middle of your interview. Obviously, this is a significant family pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and speed of his show screwed up.
Sometimes you can get so wrapped up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your main message. Try to always remember your main focus and do not get too off-topic.
Match your interview rate with that of the radio host. If the host's design is sluggish and simple, do your best to adjust. The favorable connection in between you and the host will keep routine listeners interested in your message.
- Limit numbers and statistics throughout your interview. Use it and hammer it home if you have a particular figure that you think uses extremely strongly to your message. Be cautious ... if you throw too numerous numbers at the audience, you will lose their interest and they will tune out.
If you aren't familiar with a concern the host brings up or do not understand the response to a concern, don't be afraid to confess it. You will lose immediate trustworthiness by pretending to know something when you actually don't.
- Attempt to offer your interviews an intimate feel. Bear in mind that radio is an one-on-one medium. Speak to the host in a conversational and personal way, and if there are callers, do the same with them. This will help keep the audience interested and they'll be most likely to relate to you.
Remember— your objective for every interview is to enlighten the listening audience about your book and interest them in purchasing it.
If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my spouse Steve at 727-443-7115, ext. 208. Absolutely nothing beats a real-life discussion!
Call today— we're eagerly anticipating speaking with you!
Warmest Regards,
Marsha Friedman, President
Due to the fact that we want you to be successful with talk radio, here are ten new “within” tips to assist you end up being the kind of guest every host desires to have on his or her show:
Obviously, this is a major family pet peeve of talk radio hosts as they now have to fill the time initially set aside for your interview. In some cases you can get so covered up in the conversation you are having with the host or from call-ins by listeners that you lose sight of your main message. Match your interview rate with that of the radio host. Talk to the host in a conversational and individual way, and if there are callers, do the very same with them. Advertizing on Radio Talk