Tecovas – The Warby Parker Cowboy Boots


Tecovas direct-to-consumer approach allows the company to stay clear of retail markups and make high-quality western boots more easily accessible as well as obtaining more honest consumer feedback on what they seek in shoes.

From classic dress boots like the Doc to popular Earl ropers and Dean Zip styles. Tecovas has an unparalleled range of men's cowboy boots made of high-end leathers.

Established in Austin

Tecovas is the Austin-based Western footwear and apparel company started by Paul Hedrick, offers top-quality footwear, apparel, and leather goods at accessible costs. It has raised millions of dollars to expand its retail store.

In spite of a difficult 2020, when numerous retailers reneged on their expansion plans, Tecovas managed to thrive and triple its inventory locations. Hedrick is adamant that this success is due to the team's focus on customer service – something traditional craftsmanship, rich materials and classic styling helps Tecovas achieve success! Additionally, Hedrick is mindful in regards to investments, opting for in-person events for testing products as a way of engaging customers and driving sales.

Following nine years selling its boots directly to consumers, Tecovas is expanding into wholesale. Partnering with specialty and premium chains that offer Western footwear, such as Lebo's of Charlotte as well as Texas Boot Company near Austin The maker of boots plans to sell its products directly to consumers through retail locations across the country.

Through empowering their partners with the ability to display Tecovas products in the same way as the stores they own, Tecovas can better manage the experience of customers and improve their image. Additionally, the company can reduce costs through ShipperHQ which allows them to reduce delivery costs by validating addresses; all that aids Tecovas improve the accuracy of its orders and improve the efficiency of fulfillment processes and deliver the customer experience promised to its customers.

Designed in Texas

Paul Hedrick created Tecovas by merging his entrepreneurial drive with his life-long love of cowboy boots – made and designed in Texas to create an original Western brand with timeless designs and experiences for customers. To achieve this goal they use premium but timeless designs, using materials that are designed to last for a long time and utilize direct-to-consumer pricing that eliminates middlemen like distributors or retailers that charge markups on the traditional retail price. Using this model Tecovas offers women's boots like Annie cowgirl, as well as exotic styles like Jamie caiman for a reasonable cost.

Tecovas uses their leased properties to design unique store environments that convey Texas-sized hospitality, for example, inviting guests to enjoy the smell of leather, lounge experiences and offering drinks free of cost. Oracle NetSuite helps Tecovas manage and streamline the customers and business process.

Tecovas was founded in 2015 and they swiftly realized the brand's potential to be successful due to timeless designs, high-quality materials and an accessible collection of products. But their online checkout had certain issues, for example the inability to display accurate delivery dates led to confusion between customers. To fix this issue, ShipperHQ provided them with the solution to show customers when their purchases will actually be delivered.

Made in Mexico

Tecovas has quickly made waves in the industry of cowboy boots since being founded by Paul Hedrick in 2015. Established with the intention of becoming a privately-owned affiliate The company soon emerged in the role of being one of the Warby Parker in cowboy boot styles. It offers high-end boots at prices far less than $300 and promising extraordinary comfort. So that even the centuries-old Frye and Justin brands as in addition to newcomers Lucchese as well as Tony Lama have fallen by the wayside to be able to compete.

The company produces the boots it sells from Leon, Mexico – an ancient region known for its expert bootmaking – working alongside skilled artisans who uphold Western footwear traditions with top quality leathers and materials sourced directly from the bootmakers and tanneries. Employing traditional construction techniques like the angled heel as well as hand-corded shafts.

Tecovas' business model is direct to consumer, which enables them to cut out the middleman and pass savings directly onto customers. They accomplish this by producing items in-house, and then selling directly on the internet. This approach has enabled them to rival traditional retailers without compromising quality – price that is comparable to competitor footwear without sacrificing quality. They also offer a variety of sizes and styles so that there's something for every person's foot!

Designed to be durable

Tecovas does not play around when it comes to making robust cowboy boots. Whether making use of exotic materials like python in its Brady boot to more standard materials like bourbon lizard skin for the Nolan boot, these durable boots are made to stand through the test of time, while looking stunning while doing it.

Similarly, the tough Stockton boot offers work-boot durability while retaining an authentic Western aesthetic. The 1” Vibram wedge outsole, hand-corded shafts and lemonwood pgs ensure it can withstand harsh conditions and 360deg Goodyear-grade welts, waterproof seams and two footbeds ensure comfort when you use.

Tecovas masculine styles mix modern versatility with Western influence the women's collections are unabashedly feminine in design and material. A sleek side zip makes getting them off and on much easier. slim profile and elastic gores pair them nicely with slim pants or tailored suits for a feminine and elegant look.

Tecovas dedication to providing its customers only highest quality cowboy footwear is admirable; however, equally important is their determination to provide a pleasant online customer experience. This is why they utilize the ShipperHQ Address Validation tool to streamline the fulfillment process and give customers realistic time frames for delivery when they the time of checkout. This helps save time and effort, while avoiding unexpected last mile costs which could otherwise eat away at their bottom line.