On October 2, 1950, a comic strip began as a daily in seven newspapers: The Washington Post, the Chicago Tribune, the Denver Post, the Seattle Times, the Minneapolis Tribune, and two Pennsylvania papers, the Evening Chronicle in Allentown and the Globe-Times in Bethlehem.
Charles Schulz had submitted it as Li'l Folks, a weekly panel he had run in his hometown St. Paul Pioneer Press from 1947 to 1950. While United Feature Syndicate prepared to launch it under that name, the cartoonist Tack Knight objected: he had drawn a strip called Little Folks back in the 1930s. A trademark check settled it. Little Folks was registered, so the title had to go.
A production manager at United Features came up with the replacement. He had noticed how popular Howdy Doody was, the children's show whose studio audience sat in the “Peanut Gallery” and were called Peanuts. That became the name, handed to Schulz.
He hated it. His whole life. In a 1987 interview he said:
I couldn't think of one and somebody at United Features came up with the miserable title Peanuts, which I hate and have always hated. It has no dignity and it's not descriptive [...] What could I do? Here I was, an unknown kid from St. Paul. I couldn't think of anything else. I said, why don't we call it Charlie Brown and the president said “Well, we can't copyright a name like that.”
On the day it was syndicated, a friend of his walked into a newsstand in uptown Minneapolis and asked whether any paper carried Peanuts. The newsdealer answered: “No, and we don't have any with popcorn either.”
Schulz drew 17,897 strips. By his death in 2000 the thing ran in over 2,600 newspapers, in 75 countries, read by roughly 355 million people. All of it under a name he was given and never liked, by a man he suspected had never read him.
The record book keeps the date. The name was never his.
That is the work: one day, watched properly. A dated record checked back to its sources, with the wrinkle the summary drops. If you want one done for a day you care about, I sell them: $25, one claim, paid by card. Email [email protected].