Kombucha Market Growth Trends, Size, Share & 2027 Forecast
In 2019, the global kombucha market was valued at USD 1.84 billion and is projected to reach USD 10.45 billion by 2027, registering a compound annual growth rate (CAGR) of 23.2% during the forecast period. That year, North America emerged as the leading region, contributing 52.72% of the global market share.
Kombucha is a fermented tea beverage typically produced using sweetened black or green tea and fermented with a symbiotic culture of bacteria and yeast (SCOBY). The result is a slightly carbonated drink containing around 0.5% alcohol from natural fermentation. Known for its probiotic content, kombucha is associated with potential health benefits such as improved digestion, better gut health, and cardiovascular support. Rising consumer interest in functional beverages is expected to significantly fuel market expansion.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230
Report Summary This report presents an in-depth look at the global kombucha market, including: Analysis of prevailing trends, growth factors, and market obstacles Detailed examination of regional performance and emerging dynamics Company profiles highlighting strategic moves of major players Breakdown of key market segments and their performance indicators Key Market Driver
Rising Awareness of Kombucha’s Health Benefits to Propel Market Growth Scientific evidence continues to support kombucha’s health-enhancing properties, contributing to its increasing popularity. A study by University College Cork in Ireland found that kombucha’s fermentation process produces lactic acid bacteria, which act as probiotics to support digestion, weight control, and gut health. Similarly, researchers at the University of Toulouse in France discovered that green tea-based kombucha may help regulate blood sugar, reduce cholesterol, improve metabolism, and decrease belly fat. With a growing emphasis on wellness—especially in urban areas—consumer demand is expected to surge, reinforced by kombucha’s expanding retail footprint.
Regional Insights North America to Maintain Its Leading Position in the Kombucha Market North America accounted for USD 0.97 billion in 2019 and is anticipated to continue leading the global market, driven by a widespread shift toward low-sugar, health-oriented beverages. Europe follows as the second-largest region, supported by growing interest in probiotic drinks in countries like the UK and Germany. In the Asia Pacific, rising income levels and a preference for novel, premium beverages are expected to fuel market expansion.
Competitive Landscape Product Innovation and Branding to Drive Competitive Advantage Major players are emphasizing the development of new flavor profiles and variants to cater to changing consumer tastes. Investment in attractive packaging and strategic marketing efforts is also helping brands enhance visibility in mainstream retail environments, including supermarkets and department stores.
Notable Companies Featured in the Report Revive Kombucha (California, USA) Humm Kombucha, LLC (USA) Reed’s Inc. (Connecticut, USA) Molson Coors Beverage Company (Chicago, USA) The Hain Celestial Group (New York, USA) Health-Ade Kombucha (USA) PepsiCo, Inc. (New York, USA) The Coca-Cola Company (Georgia, USA)
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Industry Updates September 2020: UK-based brand Woodies launched a line of CBD-infused kombucha beverages in flavors like Hibiscus & Raspberry, Orange, and Ginger—combining cannabidiol with fermented tea for added functional benefits. March 2020: KeVita, a PepsiCo subsidiary, unveiled refreshed packaging for its kombucha range, aimed at improving shelf visibility and reinforcing its brand presence in the competitive landscape.